Sebastian Professional Dark Oil Hair Styling Oil 30 ml Lightweight Hair Styling Treatment Cedarwood Sandalwood Argan Oils For Glossy Hair Shine

Sebastian Professional Dark Oil Hair Styling Oil 30 ml Lightweight Hair Styling Treatment Cedarwood Sandalwood Argan Oils For Glossy Hair Shine

Key Features: - The Sebastian Professional Dark Oil Hair Styling Oil is a lightweight treatment enriched with cedarwood, sandalwood, and argan oils. - It helps to add shine and gloss to the hair without weighing it down. - The oil can be used on all hair types and is especially beneficial for those with dry or damaged hair.
For whom: - This styling oil is perfect for anyone looking to add a healthy shine to their hair without the heaviness of traditional hair oils. - It is suitable for all hair types and can help improve the overall condition of the hair.
Pros: - Lightweight formula that doesn't weigh down the hair - Adds shine and gloss to the hair - Enriched with nourishing oils to improve hair health
Cons: - May not provide enough hydration for very dry or damaged hair - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The lightweight formula and blend of oils cater to the Indian consumers' preference for glossy hair shine.	Vogue India
Brand Strength	20	15	Sebastian Professional is a well-known brand with a good reputation in India.	Brandwatch
Category Momentum	20	10	Hair oils are a popular and growing category in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Retail Today
Competition	10	6	Faces moderate competition from other premium hair oil brands in India.	India Retail News
Use-case Advantage	5	5	Offers a convenient and effective solution for styling and adding shine to hair.	Elle India
Final Market Score	100	66/100 (3.30/5)	Sebastian Professional Dark Oil Hair Styling Oil is well-positioned in the Indian hair oils market with its blend of oils for glossy shine.

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