Schwarzkopf Professional Bonacure Color Freeze Conditioner pH 4 5 1000ML 1000ml

Schwarzkopf Professional Bonacure Color Freeze Conditioner pH 4 5 1000ML 1000ml

This Schwarzkopf Professional Bonacure Color Freeze Conditioner is specifically formulated to maintain the vibrancy and longevity of colored hair. Its pH-balanced formula helps to lock in color pigments while providing nourishment and hydration to the hair.

Key features of this conditioner include its ability to detangle hair, smooth frizz, and enhance shine. It also contains UV filters to protect hair from sun damage and fading.

This conditioner is ideal for those with colored or highlighted hair who want to preserve the vibrancy and intensity of their color. It is suitable for all hair types and can be used daily for best results.

Pros: - Helps to maintain color vibrancy - Nourishes and hydrates hair - Contains UV filters for added protection - Suitable for all hair types Cons: - Some may find the scent too strong - May be too heavy for those with fine or oily hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Formulation suitable for color-treated hair, pH balanced.	GfK
Brand Strength	20	18	Schwarzkopf is a well-known and trusted brand in the professional hair care segment.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar professional hair care products in the market.	Euromonitor
Competition	10	8	Facing competition from other premium hair care brands offering similar color protection products.	Nielsen
Use-case Advantage	5	5	Addresses specific needs of color-treated hair for long-lasting color protection.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Schwarzkopf Professional Bonacure Color Freeze Conditioner is well-positioned in the Indian market for color protection conditioners.

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