QOD Professional Argan Conditioner 60ml Sulphate free Sodium Chloride free

QOD Professional Argan Conditioner 60ml Sulphate free Sodium Chloride free

The QOD Professional Argan Conditioner is a luxurious hair product that is formulated to nourish and hydrate your hair, leaving it soft, smooth, and manageable. It is free of sulphates and sodium chloride, making it safe for daily use without stripping your hair of its natural oils.
Key Features: - Enriched with argan oil to moisturize and strengthen hair - Helps to detangle and reduce frizz - Protects hair from heat styling damage - Leaves hair feeling silky and looking shiny
For whom: This conditioner is suitable for all hair types, especially those who have dry, damaged, or frizzy hair. It is perfect for anyone looking to improve the overall health and appearance of their hair.
Pros: - Nourishes and hydrates hair - Helps to improve hair texture and manageability - Protects hair from environmental damage - Paraben-free formula
Cons: - May not be suitable for those with extremely oily hair - Some users may find the scent to be too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sulphate and Sodium Chloride free formulation aligns with current consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	15	Established brand with a reputation for quality hair care products.	Brand Equity
Category Momentum	20	10	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium conditioners in the market.	Retail360
Competition	10	6	Facing moderate competition from other premium conditioner brands offering similar benefits.	Nielsen
Use-case Advantage	5	5	Convenient travel-friendly size appeals to on-the-go consumers.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned premium conditioner with natural ingredients catering to growing demand in the Indian market.

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