PLIX THE PLANT FIX Hibiscus Bond Repair Advanced Oil Shampoo Conditioner Repairs Damaged Hair Due To Heat Styling Restores Strength Reduces Frizz Split Ends

PLIX THE PLANT FIX Hibiscus Bond Repair Advanced Oil Shampoo Conditioner Repairs Damaged Hair Due To Heat Styling Restores Strength Reduces Frizz Split Ends

- This PLIX THE PLANT FIX Hibiscus Bond Repair Advanced Oil Shampoo Conditioner is specially formulated to repair damaged hair caused by heat styling. It helps restore strength, reduce frizz, and mend split ends for healthier looking hair.

- Key features of this product include the use of hibiscus extract, which is known for its hair strengthening properties, as well as advanced oil technology to nourish and repair damaged strands.

- This shampoo conditioner is designed for individuals with damaged hair who are looking to restore their hair's health and vitality. It is suitable for all hair types and textures.

- Pros: - Repairs damaged hair - Restores strength and reduces frizz - Suitable for all hair types - Contains hibiscus extract and advanced oil technology Cons: - May be too heavy for those with oily hair - Some people may not like the scent of hibiscus

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers advanced repair properties suitable for damaged hair.	Vogue
Brand Strength	20	18	Established brand with positive reputation in the market.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium products.	Business Standard
Competition	10	8	Facing strong competition from other established hair oil brands.	Hindustan Times
Use-case Advantage	5	5	Addresses common hair issues like frizz and split ends effectively.	Elle
Final Market Score	100	76/100 (3.80/5)	Well-positioned in the Indian market with strong brand and product offering.

Factor	Rating (out of 5)	Notes
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