Patanjali Coconut Oil Jar 500 ml

Patanjali Coconut Oil Jar 500 ml

Patanjali Coconut Oil is a pure and natural oil extracted from fresh coconuts using cold press technology. It is rich in essential nutrients and has a light, pleasant coconut fragrance.

Key Features:
- Cold-pressed extraction method preserves the natural goodness of coconuts
- Rich in Vitamin E and antioxidants
- Can be used for cooking, hair care, and skincare
- Free from harmful chemicals and additives

For whom:
- People looking for a natural and pure coconut oil for cooking and beauty purposes
- Individuals with dry and damaged hair looking for a nourishing hair oil
- Those seeking a chemical-free alternative for skincare

Pros:
- Versatile oil that can be used for cooking, hair care, and skincare
- Pure and natural without any additives
- Affordable price compared to other brands

Cons:
- Some may find the coconut scent too strong
- Packaging may not be travel-friendly due to the glass jar
- Availability may be limited in certain regions

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	500 ml size fits consumer preference for value.	Euromonitor
Brand Strength	20	18	Patanjali strong brand presence in hair care.	Brandwatch
Category Momentum	20	15	Coconut oil demand rising in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products.	Retail360
Competition	10	5	Facing strong competition from other established brands.	Nielsen
Use-case Advantage	5	3	Versatile usage for hair and skin benefits.	GfK
Final Market Score	100	76/100 (3.80/5)	Patanjali Coconut Oil 500 ml well-positioned in growing Indian coconut oil market.

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