Parachute Advansed Gold Coconut Hair Oil 400 ml

Parachute Advansed Gold Coconut Hair Oil 400 ml

Parachute Advansed Gold Coconut Hair Oil is a nourishing hair oil infused with the goodness of coconut oil. It is a perfect blend of purity and richness, making it an ideal choice for hair care.

Key Features: - Enriched with coconut oil - Nourishes and strengthens hair - Promotes hair growth - Adds shine and softness to hair

For whom: This hair oil is suitable for all hair types and can be used by both men and women looking for a natural and effective solution for various hair concerns.

Pros: - Lightweight and non-greasy formula - Pleasant fragrance - Easily absorbs into the scalp - Affordable price point

Cons: - May not be suitable for those with coconut allergies - Packaging could be improved in terms of spillage prevention.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features desired by Indian consumers.	NDTV, The Economic Times
Brand Strength	20	18	Strong brand reputation and loyalty in India.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for hair oils in Indian market.	Mintel, Euromonitor
Price Positioning	20	15	Competitive pricing compared to similar products.	Livemint, Business Today
Competition	10	5	Facing strong competition from other popular brands.	India Today, The Hindu
Use-case Advantage	5	3	Effective for various hair care needs in India.	Vogue, Femina
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive pricing and features for Indian hair oil market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—