Ozone Signature Classic Hair Conditioner Volumizing Conditioner For Men Women For Volume Bouncy Healthy Fine Thinning Hair Sulphate Paraben Free 200 ml

Ozone Signature Classic Hair Conditioner Volumizing Conditioner For Men Women For Volume Bouncy Healthy Fine Thinning Hair Sulphate Paraben Free 200 ml

The Ozone Signature Classic Hair Conditioner is a volumizing conditioner designed for both men and women. It is perfect for those looking to add volume and bounce to their hair, especially for those with fine or thinning hair. This conditioner is free from sulphates and parabens, making it a healthier choice for your hair.
Key Features: - Volumizing formula for added volume and bounce - Suitable for both men and women - Sulphate and paraben free - Helps to improve the health of fine and thinning hair
For whom: This conditioner is ideal for anyone looking to add volume and bounce to their hair, especially those with fine or thinning hair. It is suitable for both men and women and can be used regularly as part of your hair care routine.
Pros: - Adds volume and bounce to the hair - Free from sulphates and parabens - Helps to improve the health of fine and thinning hair
Cons: - May not be suitable for those with very oily hair - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sulphate and paraben-free formula aligns with current consumer preferences	Nielsen
Brand Strength	20	10	Established brand with good reputation in hair care sector	Euromonitor
Category Momentum	20	15	Growing demand for volumizing conditioners in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Kantar
Competition	10	6	Facing moderate competition from other volumizing conditioners in the segment	IRI
Use-case Advantage	5	5	Addresses the specific needs of fine and thinning hair for both men and women	GfK
Final Market Score	100	66/100 (3.30/5)	Well-positioned volumizing conditioner for fine and thinning hair in the Indian market

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