OGX Strength Length Keratin Oil Fortifying Anti Frizz Conditioner For Damaged Hair Split Ends With Keratin Proteins Argan Oil Paraben Free Sulfate Free Surfactants 385Ml 1 Count

OGX Strength Length Keratin Oil Fortifying Anti Frizz Conditioner For Damaged Hair Split Ends With Keratin Proteins Argan Oil Paraben Free Sulfate Free Surfactants 385Ml 1 Count

About Product: OGX Strength Length Keratin Oil Fortifying Anti Frizz Conditioner is specifically designed for damaged hair with split ends. It is infused with keratin proteins and argan oil to help strengthen and nourish the hair, while also fighting frizz. This conditioner is free of parabens and sulfates, making it a safer option for those with sensitive or damaged hair.

Key Features: - Formulated with keratin proteins and argan oil - Strengthens and fortifies damaged hair - Fights frizz and split ends - Paraben and sulfate free - Contains surfactants for effective cleansing

For whom: This conditioner is ideal for individuals with damaged hair, split ends, and frizz. It is suitable for all hair types and textures, and can be used regularly to help improve hair health and manageability.

Pros: - Strengthens and nourishes damaged hair - Helps combat frizz and split ends - Free of parabens and sulfates - Suitable for all hair types

Cons: - Some users may find the scent to be overpowering - May not provide enough hydration for very dry hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Keratin oil and argan oil are popular ingredients in Indian hair care products	Nielsen
Brand Strength	20	18	OGX is a well-known brand with a loyal customer base in India	Euromonitor
Category Momentum	20	15	Strong demand for premium hair care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium conditioners in India	Kantar
Competition	10	8	Facing competition from both international and local brands offering similar products	IRI
Use-case Advantage	5	5	Addresses common hair issues faced by Indian consumers like split ends and frizz	GfK
Final Market Score	100	76/100 (3.80/5)	Strong contender in the premium conditioner segment in India

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
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