OGX Purifying Charcoal Detox Conditioner Coconut Charcoal Kaolin Clay For Dry Color Treated Greasy Oily Curly hair 385ml

OGX Purifying Charcoal Detox Conditioner Coconut Charcoal Kaolin Clay For Dry Color Treated Greasy Oily Curly hair 385ml

OGX Purifying Charcoal Detox Conditioner is a specially formulated conditioner that combines the benefits of coconut charcoal and kaolin clay to purify and detoxify hair.

Key Features: - Contains coconut charcoal and kaolin clay to absorb excess oil and impurities - Helps to detoxify the scalp and hair - Suitable for dry, color-treated, greasy, oily, and curly hair types - Leaves hair feeling clean, refreshed, and hydrated

For whom: This conditioner is ideal for those with dry, color-treated, greasy, oily, or curly hair that needs a deep cleansing and detoxifying treatment.

Pros: - Helps to remove buildup and impurities from the hair and scalp - Leaves hair feeling clean, refreshed, and hydrated - Suitable for a variety of hair types and concerns

Cons: - Some may find the scent of charcoal to be too strong - May not be suitable for those with very fine or thin hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product's ingredients cater well to the needs of dry, color-treated, greasy, oily, and curly hair types in India.	Kantar
Brand Strength	20	15	OGX is a well-known brand with a strong presence in the Indian market.	Euromonitor
Category Momentum	20	10	Growing demand for natural ingredient-based conditioners in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar offerings in the Indian market.	GfK
Competition	10	6	Facing moderate competition from other premium natural ingredient-based conditioners in India.	IRI
Use-case Advantage	5	5	Addresses multiple hair concerns in one product, appealing to Indian consumers looking for convenience.	Nielsen
Final Market Score	100	66/100 (3.30/5)	OGX Purifying Charcoal Detox Conditioner is well-positioned in the Indian market due to its brand strength, suitable ingredients, and competitive pricing.

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