OGX Morocco Aragan Oil Conditioner 385ml

OGX Morocco Aragan Oil Conditioner 385ml

This OGX Morocco Argan Oil Conditioner is formulated with a blend of argan oil, silk proteins, and keratin proteins to help repair and smooth dry, damaged hair. It helps to nourish and hydrate the hair, leaving it feeling soft and silky.

Key Features: - Formulated with argan oil, silk proteins, and keratin proteins - Helps repair and smooth dry, damaged hair - Nourishes and hydrates the hair - Leaves hair feeling soft and silky

For whom: This conditioner is suitable for those with dry, damaged hair in need of repair and hydration. It is especially beneficial for those with frizzy or coarse hair that lacks shine and moisture.

Pros: - Helps repair and smooth dry, damaged hair - Nourishes and hydrates the hair - Leaves hair feeling soft and silky - Can help improve the appearance of frizzy or coarse hair

Cons: - Some users may find the consistency too thick or heavy for their hair type - May not be suitable for those with oily or fine hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	OGX Morocco Argan Oil Conditioner offers popular features that resonate with Indian consumers.	Retail360
Brand Strength	20	18	OGX is a well-known brand with a strong presence in the Indian market.	Brandwatch
Category Momentum	20	15	Conditioners in high demand due to increased focus on hair care in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Euromonitor
Competition	10	8	Facing moderate competition from both local and international conditioner brands in India.	GfK
Use-case Advantage	5	5	Addresses specific hair care needs of Indian consumers effectively.	Kantar
Final Market Score	100	76/100 (3.80/5)	OGX Morocco Argan Oil Conditioner 385ml is well-positioned in the Indian conditioner market with strong brand presence and competitive pricing.

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