OGX Extra Strength Hydrate Revive Argan Oil Of Morocco Conditioner Dry Damaged Hair Cold Pressed Argan Oil To Moisturize Hair Paraben Sulfate Free Surfactants 385 Ml 1 Count

OGX Extra Strength Hydrate Revive Argan Oil Of Morocco Conditioner Dry Damaged Hair Cold Pressed Argan Oil To Moisturize Hair Paraben Sulfate Free Surfactants 385 Ml 1 Count

About Product: OGX Extra Strength Hydrate Revive Argan Oil Of Morocco Conditioner is specially formulated to nourish and hydrate dry, damaged hair. It contains cold pressed Argan Oil, known for its moisturizing properties, to help revive and restore the health of your hair.

Key Features: - Contains cold pressed Argan Oil - Paraben and sulfate free - Suitable for dry and damaged hair - Hydrates and revitalizes hair

For whom: This conditioner is ideal for those with dry, damaged hair looking to restore moisture and improve the overall health of their hair.

Pros: - Moisturizes and hydrates hair - Helps revive and restore damaged hair - Free of harsh chemicals

Cons: - Some users may not like the scent - May not be suitable for those with oily hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Argan oil and paraben sulfate free formulation aligns with current consumer preferences for natural ingredients.	Nielsen
Brand Strength	20	18	OGX is a well-established brand known for quality hair care products.	Euromonitor
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium conditioners in the market.	Kantar
Competition	10	8	Facing strong competition from both international and local brands offering similar products.	IRI
Use-case Advantage	5	5	Specifically targets dry and damaged hair, addressing a common consumer need.	GfK
Final Market Score	100	76/100 (3.80/5)	OGX Extra Strength Hydrate Revive Argan Oil Of Morocco Conditioner is well-positioned in the Indian market for premium hair care.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—