OGX Ever Straightening Brazilian Keratin Therapy Hair Smoothing Conditioner With Coconut Oil Cocoa Butter Avocado Oil Paraben Free Sulfate Free Surfactants 385 Millilitre

OGX Ever Straightening Brazilian Keratin Therapy Hair Smoothing Conditioner With Coconut Oil Cocoa Butter Avocado Oil Paraben Free Sulfate Free Surfactants 385 Millilitre

This OGX Ever Straightening Brazilian Keratin Therapy Hair Smoothing Conditioner is specially formulated with a blend of coconut oil, cocoa butter, and avocado oil to help nourish and strengthen hair while also providing a smoothing effect. It is free of parabens, sulfates, and harsh surfactants, making it gentle on the hair.

Key Features: - Infused with Brazilian keratin proteins to help strengthen and smooth hair - Contains coconut oil, cocoa butter, and avocado oil to provide nourishment - Paraben-free, sulfate-free, and free of harsh surfactants - Helps to leave hair feeling soft, smooth, and more manageable - Suitable for all hair types

For whom: This conditioner is suitable for anyone looking to nourish and strengthen their hair while also achieving a smoother, more manageable look. It is ideal for those with dry, damaged, or frizzy hair who are looking to enhance their hair's overall health and appearance.

Pros: - Nourishing blend of natural oils to help improve hair health - Helps to smooth and tame frizz - Free of harsh chemicals like parabens and sulfates - Leaves hair feeling soft and manageable

Cons: - May not be suitable for those with sensitive skin or scalp - Some users may prefer a stronger scent

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains popular ingredients like keratin, coconut oil, and avocado oil.	GfK
Brand Strength	20	18	OGX is a well-established brand known for quality hair care products.	Euromonitor
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair smoothing conditioners.	Nielsen
Competition	10	8	Facing competition from other premium hair care brands offering similar products.	IRI
Use-case Advantage	5	5	Addresses the need for frizz control and hair smoothing in Indian climate.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong contender in the premium hair smoothing conditioner segment in India.

Factor	Rating (out of 5)	Notes
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