OGX Brazilian Keratin Therapy Conditioner 385ml

OGX Brazilian Keratin Therapy Conditioner 385ml

- About Product

OGX Brazilian Keratin Therapy Conditioner is a luxurious formula that helps to strengthen and smooth your hair. It is enriched with antioxidant-rich coconut oil, keratin proteins, avocado oil, and cocoa butter to help restore your hair's natural strength and shine. This conditioner is sulfate-free, making it gentle enough for daily use.

- Key Features

1. Infused with keratin proteins to help strengthen and smooth hair
2. Enriched with coconut oil, avocado oil, and cocoa butter for added nourishment
3. Sulfate-free formula is gentle on hair
4. Helps restore hair's natural strength and shine

- For whom

This conditioner is suitable for those with damaged or weak hair that is in need of repair and hydration. It is perfect for all hair types, including curly, straight, wavy, and coily textures.

- Pros & Cons

Pros: - Strengthens and smooths hair - Nourishing ingredients like coconut oil and avocado oil - Sulfate-free formula - Restores natural shine

Cons: - Some may find the scent too strong - May be too heavy for those with fine hair.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Brazilian Keratin Therapy is popular in India for hair repair and smoothening.	Vogue, Elle
Brand Strength	20	18	OGX is a well-established brand with a loyal customer base in India.	Brandwatch, Kantar
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel, Euromonitor
Price Positioning	20	15	Competitively priced compared to similar premium conditioners in the market.	Retail360, Business Standard
Competition	10	10	Facing competition from other premium brands offering keratin-based conditioners.	Cosmopolitan, India Today
Use-case Advantage	5	3	Offers deep conditioning suitable for Indian hair types and conditions.	Femina
Final Market Score	100	81/100 (4.05/5)	OGX Brazilian Keratin Therapy Conditioner 385ml is a strong contender in the premium conditioner segment in India.

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