Nilgiri Aromas Pure Coconut Milk Hair Oil 200ml

Nilgiri Aromas Pure Coconut Milk Hair Oil 200ml

Nilgiri Aromas Pure Coconut Milk Hair Oil is a natural hair oil that is free from any harmful chemicals or artificial additives. Made with pure coconut milk, this hair oil is rich in essential nutrients and vitamins that help nourish and strengthen hair from root to tip.

Key Features:
- Made with pure coconut milk
- Nourishes and strengthens hair
- Free from harmful chemicals and artificial additives
- Helps promote healthy hair growth
- Adds shine and luster to hair

For whom:
This hair oil is suitable for all hair types, especially for those looking to nourish and strengthen their hair naturally. It is ideal for individuals looking for a chemical-free and natural hair care solution.

Pros:
- Nourishes hair from root to tip
- Strengthens hair and promotes healthy growth
- Adds shine and luster to hair
- Free from harmful chemicals

Cons:
- May have a strong coconut scent
- Packaging may leak if not stored properly

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains pure coconut milk known for nourishing hair.	Vogue, Elle
Brand Strength	20	18	Established brand with positive reputation for hair care products.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar coconut oil-based hair products.	Retail360, IndiaRetailing
Competition	10	8	Facing competition from established coconut oil hair care brands in India.	BeautyLaunchpad, Cosmopolitan
Use-case Advantage	5	5	Offers deep conditioning benefits suitable for dry and damaged hair.	Femina
Final Market Score	100	76/100 (3.80/5)	Well-positioned in the Indian market due to brand strength and natural ingredient appeal.

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