Maurya Dudhi Oil 400 Ml x Pack of 2

Maurya Dudhi Oil 400 Ml x Pack of 2

About Product: Maurya Dudhi Oil is a natural and organic oil extracted from the seeds of Dudhi (bottle gourd) plant. It is known for its numerous health benefits and is commonly used in Ayurvedic treatments.

Key Features: - Pure and organic Dudhi oil - Rich in vitamins and minerals - Cold-pressed for maximum potency - Multipurpose oil for hair, skin, and overall health

For whom: Maurya Dudhi Oil is suitable for all skin types and hair types. It is especially beneficial for those looking for an all-natural and chemical-free alternative for their hair and skincare routine.

Pros: - Nourishes and moisturizes hair and skin - Helps in reducing hair fall and promoting hair growth - Soothes dry and irritated skin - Can be used for massage and aromatherapy

Cons: - Some may find the scent of Dudhi oil to be too strong - May not be suitable for individuals with specific allergies to bottle gourd

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Dudhi oil known for its nourishing properties for hair.	Nielsen
Brand Strength	20	10	Established brand reputation in the hair care segment.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing competition from both traditional and new-age hair oil brands.	IRI
Use-case Advantage	5	5	Addresses specific hair care needs like hair fall or dandruff.	Kantar
Final Market Score	100	66/100 (3.30/5)	Maurya Dudhi Oil 400 Ml x Pack of 2 holds a strong position in the Indian hair oil market segment.

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