Maui Moisture Strength Anti Breakage Moisturizing Agave Conditioner for Color Treated or Chemically Damaged Hair Vegan Silicone Paraben Free Sulfate Free Surfactants 13 fl oz

Maui Moisture Strength Anti Breakage Moisturizing Agave Conditioner for Color Treated or Chemically Damaged Hair Vegan Silicone Paraben Free Sulfate Free Surfactants 13 fl oz

Maui Moisture Strength Anti Breakage Moisturizing Agave Conditioner is specifically formulated for color treated or chemically damaged hair. It is vegan, silicone, paraben, and sulfate free, making it a gentle and nourishing option for those with sensitive hair.

Key Features: - Formulated with agave extract to help strengthen and moisturize hair - Helps to reduce breakage and improve overall hair health - Free of harsh chemicals, making it safe for daily use - Infused with exotic botanical ingredients for a luxurious experience

For whom: This conditioner is ideal for those with color treated or chemically damaged hair who are looking for a natural and effective way to strengthen and moisturize their locks. It is suitable for all hair types and textures.

Pros: - Helps to reduce breakage and improve hair health - Free of harsh chemicals that can strip hair of its natural oils - Vegan and cruelty-free formula - Luxurious botanical ingredients for a spa-like experience

Cons: - Some users may find the scent to be too strong - May not be as moisturizing for extremely dry hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored for color-treated or chemically damaged hair, meeting specific needs.	GfK
Brand Strength	20	15	Maui Moisture is a recognized brand for quality hair care products.	Brandwatch
Category Momentum	20	10	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	6	Facing competition from other established natural hair care brands.	Kantar
Use-case Advantage	5	5	Addresses the common issue of hair breakage and dryness effectively.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Maui Moisture Strength Anti Breakage Moisturizing Agave Conditioner is well-positioned in the Indian market for color-treated or chemically damaged hair.

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