Lotus Herbals Kera Veda Soyasmooth Soya Protein Cream Deep Conditioner For All Hair Types 150g

Lotus Herbals Kera Veda Soyasmooth Soya Protein Cream Deep Conditioner For All Hair Types 150g

This product is a deep conditioning cream for all hair types, enriched with the goodness of soya protein to nourish and strengthen hair.

Key Features: - Contains soya protein to repair and strengthen hair - Deeply conditions hair, leaving it soft and manageable - Suitable for all hair types

For whom: This product is ideal for anyone looking to nourish and strengthen their hair, especially those with dry or damaged hair in need of extra care.

Pros: - Nourishes and strengthens hair - Deeply conditions for soft and manageable hair - Suitable for all hair types

Cons: - May be too heavy for fine or oily hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Soya protein cream suitable for all hair types is a unique offering in the market.	Nielsen
Brand Strength	20	18	Lotus Herbals is a well-established brand known for herbal products in India.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the category.	Kantar
Competition	10	8	Facing competition from both international and local brands offering similar products.	IRI
Use-case Advantage	5	5	Provides deep conditioning for all hair types, addressing a common need.	GfK
Final Market Score	100	76/100 (3.80/5)	Lotus Herbals Kera Veda Soyasmooth Soya Protein Cream is a strong contender in the Indian conditioner market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—