Khadi Omorose Sesame Carrier Oil Pure Coldpressed 210 ml

Khadi Omorose Sesame Carrier Oil Pure Coldpressed 210 ml

Khadi Omorose Sesame Carrier Oil is a pure, coldpressed oil that is extracted from sesame seeds. It is known for its numerous benefits for skin and hair health.

Key Features:
1. Pure coldpressed sesame oil
2. Rich in antioxidants and vitamins
3. Nourishes and moisturizes skin
4. Strengthens hair and promotes growth

For whom:
This sesame carrier oil is suitable for all skin types and can be used by individuals looking to improve the health of their skin and hair naturally.

Pros:
1. Versatile oil that can be used for skin care, hair care, and massage
2. Lightweight formula that absorbs easily
3. Free from harmful chemicals and additives

Cons:
1. May have a strong smell for some individuals
2. Bottle size may be too large for those who do not use oil frequently

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Coldpressed and pure sesame oil aligns with consumer preference for natural ingredients.	India Today, The Economic Times
Brand Strength	20	10	Khadi brand known for quality natural products in India.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail News, Livemint
Competition	10	6	Facing competition from established and emerging natural hair oil brands.	Hindu Business Line, YourStory
Use-case Advantage	5	5	Versatile oil suitable for various hair care routines.	Vogue, Elle
Final Market Score	100	66/100 (3.30/5)	Khadi Omorose Sesame Carrier Oil Pure Coldpressed 210 ml is well-positioned in the growing Indian natural hair oil market.

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