Khadi Omorose Argan Hair Oil Controls Hair Fall Makes Hair shiny and Strong 100 ml With Argan Jojoba Almond Castor Olive Sesame Oil

Khadi Omorose Argan Hair Oil Controls Hair Fall Makes Hair shiny and Strong 100 ml With Argan Jojoba Almond Castor Olive Sesame Oil

Key Features: - Contains a blend of Argan, Jojoba, Almond, Castor, Olive, and Sesame oils - Controls hair fall and strengthens hair - Makes hair shiny and smooth - Comes in a convenient 100 ml bottle
For whom: - Ideal for those experiencing hair fall and looking to improve hair strength - Suitable for all hair types
Pros: - Rich blend of oils that nourish and strengthen hair - Helps control hair fall - Leaves hair looking shiny and healthy - Convenient packaging for easy application
Cons: - May be too heavy for those with very fine hair - Scent may not be appealing to everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich blend of oils targeting key hair concerns like hair fall and strength.	Vogue India
Brand Strength	20	10	Khadi brand known for natural and Ayurvedic products in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair oils in India.	Business Standard
Competition	10	6	Facing competition from established and emerging natural hair oil brands in India.	The Economic Times
Use-case Advantage	5	5	Addresses multiple hair issues with a single product, appealing to busy consumers.	India Today
Final Market Score	100	66/100 (3.30/5)	Khadi Omorose Argan Hair Oil is well-positioned in the Indian market due to its natural ingredients and competitive pricing.

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