K rastase Gloss Absolu Anti Frizz Foaming Conditioner For Bouncy Glossy Hair Fine To Medium Hair 4 Days Anti Frizz With Hyaluronic Glycolic Acid Wild Rose In Oil 250ml

K rastase Gloss Absolu Anti Frizz Foaming Conditioner For Bouncy Glossy Hair Fine To Medium Hair 4 Days Anti Frizz With Hyaluronic Glycolic Acid Wild Rose In Oil 250ml

The Kérastase Gloss Absolu Foaming Conditioner is specially designed for fine to medium hair types. It helps to combat frizz, while providing hydration and nourishment to your hair. The formula contains hyaluronic acid and glycolic acid to smooth and soften the hair, along with wild rose oil for added shine and radiance.
Key Features: - Anti-frizz formula - Hyaluronic acid and glycolic acid for smoothness - Wild rose oil for added shine - Lightweight foam texture for easy application
This conditioner is ideal for those with fine to medium hair types who struggle with frizz and dryness. It helps to improve the overall texture and appearance of the hair, leaving it soft, smooth, and shiny.
Pros: - Lightweight formula - Helps combat frizz - Adds shine - Easy to apply Cons: - May not provide enough hydration for very dry or thick hair types - Some users may find the foam texture difficult to work with

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative ingredients like Hyaluronic Acid and Wild Rose Oil cater well to Indian consumers' needs.	Vogue India
Brand Strength	20	18	Kérastase is a well-established and trusted brand in the Indian market.	Brand Equity
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Priced higher than average, limiting mass-market appeal in price-sensitive Indian market.	Business Standard
Competition	10	8	Facing competition from both luxury and mid-range conditioner brands in India.	Elle India
Use-case Advantage	5	5	Effective anti-frizz properties suitable for Indian climate and hair types.	Femina
Final Market Score	100	76/100 (3.80/5)	High-quality ingredients and brand reputation position Kérastase Gloss Absolu well in the premium conditioner segment in India.

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