IMC Keshwin Hair Oil IMC Herbal Hair Enriched with natural Herbs Pack of 2 100ml X 2

IMC Keshwin Hair Oil IMC Herbal Hair Enriched with natural Herbs Pack of 2 100ml X 2

IMC Keshwin Hair Oil is a herbal hair oil enriched with natural herbs that help nourish and strengthen the hair from root to tip. This pack includes 2 bottles of 100ml each, making it convenient for regular use.

Key Features: - Enriched with natural herbs - Nourishes and strengthens hair - Helps in promoting hair growth - Adds shine and luster to the hair - Prevents hair fall and dandruff

For whom: IMC Keshwin Hair Oil is suitable for all hair types and can be used by both men and women. It is especially beneficial for those looking to improve the overall health and quality of their hair.

Pros: - Natural herbal ingredients - Helps in promoting hair growth - Nourishes and strengthens hair - Convenient pack of 2 bottles for regular use

Cons: - Some may find the herbal scent too strong - May take some time to see visible results

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains a blend of natural herbs known for hair nourishment.	Vogue India, Femina
Brand Strength	20	18	Established brand with loyal customer base.	Brand Equity, Forbes India
Category Momentum	20	15	Growing demand for herbal hair oils in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar herbal hair oils.	Business Standard, The Economic Times
Competition	10	8	Facing competition from both established and emerging herbal hair oil brands.	Livemint, Business Today
Use-case Advantage	5	5	Addresses common hair concerns like hair fall and dandruff.	India Today, Hindustan Times
Final Market Score	100	76/100 (3.80/5)	Strong brand and ingredient positioning in a competitive herbal hair oil market.

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