Holy Natural The Wonder of World organic Jamaican Black Castor Oil for Hair Eyelash Eyebrow and Skin Cold Pressed 300ml

Holy Natural The Wonder of World organic Jamaican Black Castor Oil for Hair Eyelash Eyebrow and Skin Cold Pressed 300ml

Key Features: - Cold pressed organic Jamaican Black Castor Oil - 100% natural and pure - Multi-purpose oil for hair, eyelashes, eyebrows, and skin - Rich in Vitamin E and Omega-6 fatty acids
For whom: - People looking to promote hair growth - Individuals with dry or damaged skin - Anyone wanting to strengthen and lengthen eyelashes and eyebrows
Pros: - Nourishes and moisturizes hair and skin - Helps improve hair thickness and strength - Can promote eyelash and eyebrow growth - Versatile and easy to use
Cons: - Slightly heavier texture than other oils - Strong scent may not be appealing to everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Wide range of applications for hair, eyelash, eyebrow, and skin.	Vogue, Elle
Brand Strength	20	10	Established brand reputation in the organic hair care segment.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for organic hair care products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar organic hair oils.	Retail Today, India Retailing
Competition	10	6	Facing moderate competition from other organic hair oil brands.	Beauty India, Cosmopolitan
Use-case Advantage	5	5	Addresses multiple beauty needs with a single product.	Femina
Final Market Score	100	66/100 (3.30/5)	Organic Jamaican Black Castor Oil positioned well in growing Indian market for versatile hair and skin care.

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