HESTHETIC Premium Virgin Cold Pressed Coconut Oil 250ml 100 Pure Natural Multi Purpose Oil for Cooking Baking Salads Smoothies Skin Hair Care Rich in Nutrients Packaged in Glass Bottle

HESTHETIC Premium Virgin Cold Pressed Coconut Oil 250ml 100 Pure Natural Multi Purpose Oil for Cooking Baking Salads Smoothies Skin Hair Care Rich in Nutrients Packaged in Glass Bottle

HESTHETIC Premium Virgin Cold Pressed Coconut Oil is a high-quality, 100% pure natural oil that is perfect for a wide range of uses. It is cold pressed from fresh coconuts, ensuring that all of the nutrients are preserved. This coconut oil is rich in vitamins and minerals, making it a great addition to your daily routine.
Key Features: - Cold pressed - 100% pure and natural - Rich in nutrients - Multi-purpose oil - Packaged in a glass bottle
For whom: This versatile coconut oil is perfect for anyone looking to add a healthy, natural oil to their diet or beauty routine. It is great for cooking, baking, making salads, smoothies, and also for skin and hair care.
Pros: - High quality - Versatile - Rich in nutrients - Packaged in glass bottle - Can be used for cooking, beauty, and more
Cons: - May solidify at cooler temperatures - Glass bottle can be prone to breaking if not handled carefully

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Versatile usage for both culinary and cosmetic purposes.	Nielsen
Brand Strength	20	10	Established brand reputation in premium health and beauty segment.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium coconut oils.	GfK
Competition	10	6	Facing moderate competition from established and emerging brands in the segment.	IRI
Use-case Advantage	5	5	High nutrient content suitable for both skin and hair care routines.	Kantar
Final Market Score	100	66/100 (3.30/5)	Premium coconut oil with strong market potential in the Indian hair oils segment.

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