Herbal Essences bio renew Coconut Milk CONDITIONER 400ml No Parabens No Colourants

Herbal Essences bio renew Coconut Milk CONDITIONER 400ml No Parabens No Colourants

About Product: Herbal Essences bio renew Coconut Milk Conditioner is a nourishing hair conditioner that is free from parabens and colorants. It is made with a blend of coconut milk, white jasmine, and aloe vera extracts to gently moisturize and revitalize hair.

Key Features: - Made with bio renewable plant-based ingredients - Infused with coconut milk, white jasmine, and aloe vera extracts - Free from parabens and colorants - Nourishes and moisturizes hair for softness and shine - Suitable for daily use

For Whom: This conditioner is suitable for all hair types, especially those looking for a gentle and natural option to nourish and hydrate their hair. It is ideal for those who prefer products without harsh chemicals like parabens and colorants.

Pros: - Nourishing formula leaves hair feeling soft and refreshed - Pleasant coconut milk scent - Free from harmful chemicals - Suitable for daily use - Leaves hair shiny and manageable

Cons: - Some users may prefer a stronger scent - May not be suitable for those with specific allergies to coconut or other ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Coconut milk and no parabens cater to the current consumer preferences in India.	Nielsen
Brand Strength	20	18	Herbal Essences is a well-established brand in the Indian market.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Kantar
Competition	10	0	Intense competition in the conditioner segment in India.	IRI
Use-case Advantage	5	3	Provides nourishment and hydration suitable for Indian climate.	GfK
Final Market Score	100	66/100 (3.30/5)	Strong brand with suitable features and pricing in a competitive market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—