HABIBS COSMETICS Hair Conditioning Cream 500 g

HABIBS COSMETICS Hair Conditioning Cream 500 g

About Product: HABIBS COSMETICS Hair Conditioning Cream is a nourishing treatment for dry and damaged hair. It is specially formulated to deeply moisturize and repair hair, leaving it soft, smooth, and manageable.

Key Features: - Contains natural ingredients like argan oil and keratin to strengthen and protect hair - Hydrates and revitalizes hair from root to tip - Can be used as a weekly deep conditioning treatment or as a daily leave-in conditioner

For whom: This hair conditioning cream is suitable for all hair types, but it is especially beneficial for those with dry, damaged, or chemically treated hair.

Pros: - Deeply moisturizes and repairs hair - Leaves hair soft, smooth, and manageable - Contains natural ingredients

Cons: - May be too heavy for those with fine hair - Scent may be too strong for some people

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features desired by Indian consumers.	IndiaRetailing
Brand Strength	20	15	Established brand with loyal customer base.	Brand Equity
Category Momentum	20	10	Growing demand for hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products.	Retail4Growth
Competition	10	6	Facing moderate competition from other brands.	Business Standard
Use-case Advantage	5	5	Addresses specific hair conditioning needs effectively.	Vogue
Final Market Score	100	66/100 (3.30/5)	Well-positioned hair conditioner in a competitive Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
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