Giovanni Organic 2Chic Brazilian Keratin Argan Oil Conditioner

Giovanni Organic 2Chic Brazilian Keratin Argan Oil Conditioner

The Giovanni Organic 2Chic Brazilian Keratin Argan Oil Conditioner is a luxurious conditioner that is enriched with the goodness of keratin and argan oil to help nourish and strengthen hair. This conditioner is free from harmful chemicals and uses organic ingredients to provide your hair with the care it deserves.

Key Features: - Enriched with keratin and argan oil - Free from harmful chemicals - Organic ingredients - Nourishes and strengthens hair

For whom: This conditioner is suitable for all hair types and is especially beneficial for those with dry, damaged, or frizzy hair. It helps to smooth and soften hair, leaving it looking healthy and shiny.

Pros: - Nourishes and strengthens hair - Helps to smooth and soften hair - Organic ingredients

Cons: - Some users may find the scent too strong

Overall, the Giovanni Organic 2Chic Brazilian Keratin Argan Oil Conditioner is a great choice for those looking to improve the health and appearance of their hair. Its blend of organic ingredients helps to nourish and strengthen hair, leaving it looking healthy and shiny.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Keratin and Argan oil are popular ingredients in Indian hair care products.	Euromonitor
Brand Strength	20	18	Giovanni is a well-known brand with a positive reputation in India.	Brandwatch
Category Momentum	20	15	Growing demand for organic hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic conditioners in India.	Retail360
Competition	10	8	Facing strong competition from other established organic conditioner brands in India.	Kantar
Use-case Advantage	5	5	Suitable for all hair types, appealing to a wide range of Indian consumers.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Strong brand and ingredient fit, but faces tough competition in growing Indian organic conditioner market.

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