Earth Rhythm Organic Hair Conditioner for Frizz Dryness Splitends Hydrates Adds Shine Volume Contains Tamanu oil Shea Butter Men Women Sulphate and Paraben Free 80g

Earth Rhythm Organic Hair Conditioner for Frizz Dryness Splitends Hydrates Adds Shine Volume Contains Tamanu oil Shea Butter Men Women Sulphate and Paraben Free 80g

About Earth Rhythm Organic Hair Conditioner: This hair conditioner is specially formulated to combat frizz, dryness, and split ends. It hydrates and adds shine and volume to your hair, leaving it looking healthy and nourished.

Key Features: - Contains Tamanu oil and Shea Butter - Suitable for men and women - Sulphate and Paraben free - Comes in a convenient 80g size

For whom: This conditioner is perfect for anyone looking to improve the overall health and appearance of their hair. Whether you have dry, frizzy hair or just want to add some extra shine and volume, this product is a great choice.

Pros: - Hydrates and nourishes hair - Adds shine and volume - Organic ingredients - Suitable for both men and women

Cons: - Some people may not like the 80g size if they have longer or thicker hair - Fragrance may not be to everyone's liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique blend of Tamanu Oil and Shea Butter targeting common hair concerns.	Euromonitor
Brand Strength	20	10	Established brand with a reputation for quality and natural ingredients.	Brandwatch
Category Momentum	20	15	Growing demand for organic hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic hair conditioners in the market.	Retail360
Competition	10	6	Facing competition from other established organic hair conditioner brands.	Nielsen
Use-case Advantage	5	5	Addresses multiple hair issues like frizz, dryness, and split ends in one product.	Kantar
Final Market Score	100	66/100 (3.30/5)	Organic Tamanu Oil & Shea Butter Conditioner well-positioned in growing Indian market for natural hair care.

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