Dove Hair fall Rescue 1 min Conditioner with Bio Protein Care and Amino Protein for weak and breakage prone hair 335ml for upto 72 hours of effortlessly detangled stronger hair

Dove Hair fall Rescue 1 min Conditioner with Bio Protein Care and Amino Protein for weak and breakage prone hair 335ml for upto 72 hours of effortlessly detangled stronger hair

Key Features: - Contains Bio Protein Care and Amino Protein to strengthen weak and breakage-prone hair - Provides up to 72 hours of effortlessly detangled strands - Helps reduce hair fall caused by breakage - Nourishes and revitalizes hair for a healthier look and feel

For whom: - Ideal for individuals with weak, brittle, or damaged hair - Suitable for all hair types

Pros: - Effectively reduces hair fall and breakage - Leaves hair feeling softer and more manageable - Provides long-lasting results - Pleasant scent

Cons: - May be too heavy for those with fine or thin hair - Some users may not see immediate results

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Bio Protein Care and Amino Protein cater to current consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	15	Dove is a well-established and trusted brand in India.	Brand Equity
Category Momentum	20	10	Growing demand for hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing competition from other established hair care brands offering similar products.	Beauty Insider
Use-case Advantage	5	5	Addresses the specific need for strengthening weak and breakage-prone hair.	Vogue
Final Market Score	100	66/100 (3.30/5)	Dove Hair Fall Rescue 1-Minute Conditioner is well-positioned in the Indian market with its effective formula and competitive pricing.

Factor	Rating (out of 5)	Notes
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