Dove Daily Shine Conditioner 190ml Pack of 2

Dove Daily Shine Conditioner 190ml Pack of 2

About Product: Dove Daily Shine Conditioner is a nourishing formula that helps to restore the natural shine of your hair. It contains Nutri-Oils that deeply nourish and strengthen hair from root to tip, leaving it soft and smooth. This pack of 2 contains 190ml bottles of conditioner, perfect for daily use.

Key Features: - Restores natural shine - Contains Nutri-Oils for deep nourishment - Strengthens hair from root to tip - Leaves hair soft and smooth

For whom: This conditioner is suitable for all hair types, especially those looking to add shine and nourishment to their hair. It is perfect for daily use and can be used by both men and women.

Pros: - Nourishing formula - Restores shine to hair - Strengthens hair - Leaves hair soft and smooth

Cons: - May not be suitable for those with very oily hair - Some users may find the fragrance too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Conditioner size and formulation meet market preferences.	Euromonitor
Brand Strength	20	15	Dove is a well-established and trusted brand in India.	Brandwatch
Category Momentum	20	10	Growing demand for hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced for the Indian market.	Retail360
Competition	10	6	Facing competition from other popular conditioner brands in India.	Nielsen
Use-case Advantage	5	5	Addresses the need for silky smooth hair in Indian consumers.	Kantar
Final Market Score	100	66/100 (3.30/5)	Dove Daily Shine Conditioner 190ml Pack of 2 is well-positioned in the Indian conditioner market.

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