Dove Conditioner Oxygen Moisture 20 4 Ounce

Dove Conditioner Oxygen Moisture 20 4 Ounce

- About Product

The Dove Oxygen Moisture Conditioner is a hydrating and nourishing conditioner that is designed to add moisture and volume to fine, flat hair. Formulated with Oxyfusion technology, this conditioner helps to replenish lost moisture and increase hair volume without weighing it down.

- Key Features

This conditioner is lightweight and won't leave hair feeling greasy or heavy. It helps to detangle hair and reduce frizz, leaving hair soft, smooth, and manageable. The formula is gentle enough for daily use and safe for color-treated hair.

- For whom

This conditioner is perfect for those with fine or flat hair who are looking to add moisture and volume without sacrificing softness and manageability. It is suitable for all hair types and textures.

- Pros & Cons

Pros: Adds moisture and volume, lightweight formula, reduces frizz, gentle for daily use, safe for color-treated hair.

Cons: Some users may find the scent too strong, may not provide enough moisture for extremely dry hair types.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product offers suitable features for Indian consumers' hair needs.	Euromonitor
Brand Strength	20	18	Dove is a well-established and trusted brand in India.	Brandwatch
Category Momentum	20	15	Growing demand for hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	AC Nielsen
Competition	10	8	Facing moderate competition from other popular conditioner brands.	GfK
Use-case Advantage	5	5	Addresses common hair issues faced by Indian consumers.	Kantar
Final Market Score	100	76/100 (3.80/5)	Dove Oxygen Moisture Conditioner 24 Ounce holds a strong position in the Indian conditioner market.

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