Dove Advanced Care Intense Damage Therapy Conditioner for Accumulated Damage with Repairing Serum 12 Ounce

Dove Advanced Care Intense Damage Therapy Conditioner for Accumulated Damage with Repairing Serum 12 Ounce

About Product: Dove Advanced Care Intense Damage Therapy Conditioner is specially formulated to repair and nourish damaged hair. It contains a repairing serum that helps strengthen and restore the health of hair. Key Features: - Repairing serum infused formula - Nourishes and strengthens damaged hair - Leaves hair feeling soft and smooth - Helps prevent future damage For whom: This conditioner is ideal for individuals with damaged or brittle hair who are looking to repair and revive their strands. Pros: - Repairing serum provides intensive repair - Nourishing formula leaves hair feeling soft - Helps prevent future damage Cons: - May not be suitable for those with oily hair types - Some users may find the scent too strong or overpowering

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers advanced repair serum, aligning with current consumer preferences for damage control.	Euromonitor
Brand Strength	20	18	Dove is a well-established and trusted brand in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium conditioners in the market.	AC Nielsen
Competition	10	8	Facing competition from other established premium conditioner brands in India.	GfK
Use-case Advantage	5	5	Addresses intense damage repair needs, a key concern for Indian consumers.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and features alignment position Dove Advanced Care Intense Damage Therapy Conditioner well in the Indian market.

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