Devicaas Ayurvedic Hair CLEANSER and CONDITIONER 250 ML For Soft and Silky Hair Natural Conditioner to Nourish Condition Scalp

Devicaas Ayurvedic Hair CLEANSER and CONDITIONER 250 ML For Soft and Silky Hair Natural Conditioner to Nourish Condition Scalp

Key Features: - Made with natural ingredients - Cleanses and conditions hair in one step - Nourishes and moisturizes the scalp - Helps promote soft and silky hair

For whom: - Suitable for all hair types - Ideal for those looking for a natural alternative to traditional hair care products - Great for those who want a nourishing conditioner that also cleanses the scalp

Pros: - All-natural ingredients - Dual action as a cleanser and conditioner - Leaves hair soft and silky - Nourishes and conditions the scalp

Cons: - May not lather as much as traditional shampoos - Scent may not be as strong as synthetic hair care products

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique combination of cleansing and conditioning in one product.	India Retailing
Brand Strength	20	18	Established brand with strong reputation in Ayurvedic products.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar Ayurvedic hair care products.	Business Standard
Competition	10	8	Facing competition from other established Ayurvedic hair care brands.	The Economic Times
Use-case Advantage	5	5	Addresses the need for natural scalp treatment in a single product.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong contender in the Indian Ayurvedic hair care conditioner segment.

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