Dabur Vatika Enriched Coconut Hair Oil With Hibiscus 300 Ml

Dabur Vatika Enriched Coconut Hair Oil With Hibiscus 300 Ml

- This hair oil is a blend of coconut oil and hibiscus extracts, known for their nourishing and strengthening properties for hair.

Key Features: - Enriched with vitamins and minerals to promote hair growth and prevent hair fall. - Deeply conditions and moisturizes hair, leaving it soft and shiny. - Contains natural ingredients that are gentle on the scalp.

For whom: - Suitable for all hair types, especially those dealing with dryness, frizz, and hair fall. - Ideal for individuals looking for a natural and effective hair care solution.

Pros: - Nourishes and strengthens hair from root to tip. - Pleasant fragrance that lingers on hair. - Affordable and easily available in the market.

Cons: - Some users may find the oil to be slightly greasy. - May require regular use to see significant results.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Enriched with Hibiscus for added hair nourishment, aligning with current consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	18	Dabur's strong brand reputation and trust in the Indian market.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced within the mid-range segment of hair oils in India.	Retail360
Competition	10	8	Facing competition from other established coconut hair oil brands in the market.	MarketWatch
Use-case Advantage	5	5	Versatile usage for hair strengthening and nourishment needs.	Haircare Today
Final Market Score	100	76/100 (3.80/5)	Strong brand and ingredient fit, competitive pricing, facing established competition.

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