Biotique Bio Bhringraj Therapeutic Hair Oil for Falling Hair Intensive Hair Regrowth Treatment Nourishing Hair Follicles Strong and Shiny Hair For All Skin Types 120m

Biotique Bio Bhringraj Therapeutic Hair Oil for Falling Hair Intensive Hair Regrowth Treatment Nourishing Hair Follicles Strong and Shiny Hair For All Skin Types 120m

Key Features: - Formulated with pure bhringraj, amla, tesu, mulethi, and brahmi to promote hair growth - Strengthens hair follicles and nourishes the scalp for healthy hair growth - Helps in reducing hair fall and preventing premature greying - Suitable for all skin types and can be used by both men and women
For whom: - People experiencing hair fall and looking for a natural solution - Individuals wanting to promote hair growth and strengthen hair follicles - Those looking for a product suitable for all skin types
Pros: - Natural ingredients for safe and effective results - Strengthens hair from the roots for long-term benefits - Helps in achieving strong, shiny, and healthy hair - Suitable for all skin types
Cons: - Some may find the herbal scent overpowering - Requires regular use for visible results

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Hair regrowth therapy and nourishing properties align with current consumer trends.	Euromonitor
Brand Strength	20	18	Biotique is a well-established brand known for quality herbal products.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from both established and emerging hair oil brands.	Business Standard
Use-case Advantage	5	5	Addresses the need for intensive hair care and regrowth solutions.	IndiaRetailing
Final Market Score	100	76/100 (3.80/5)	Strong brand with effective formulation positioned well in growing natural hair care segment.

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