BIORIGIN AMINO KERATIN DEEP CONDITIONER Pack of 1 100gm

BIORIGIN AMINO KERATIN DEEP CONDITIONER Pack of 1 100gm

- BIORIGIN AMINO KERATIN DEEP CONDITIONER is a nourishing hair treatment that helps repair and strengthen damaged hair.
- Key Features: Infused with amino keratin, this deep conditioner helps restore dry, frizzy hair to a smoother and healthier state.
- For whom: This product is ideal for individuals with dry and damaged hair looking to improve hair texture and overall health.
- Pros: Helps in repairing damaged hair, nourishes and moisturizes hair, improves hair texture and shine.
- Cons: May not be suitable for individuals with very oily hair as it is a deeply hydrating conditioner.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers deep conditioning with keratin, meeting the trend for intensive hair treatments.	Vogue, Elle
Brand Strength	20	18	Established brand with a loyal customer base in the hair care segment.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium deep conditioners in the market.	Retail Today, Beauty Insider
Competition	10	8	Facing competition from other established deep conditioner brands in the market.	Hindustan Times, India Today
Use-case Advantage	5	5	Addresses the need for repairing and strengthening damaged hair.	Cosmopolitan
Final Market Score	100	76/100 (3.80/5)	A premium deep conditioner with strong brand presence and competitive pricing.

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