Biolage Professional Scalppure Anti Dandruff Conditioner Removes Visible Flakes from 1st Use Enriched with Bergamot Conditioner for Men and Women Deep Scalp Treatment Cruelty Free 98g

Biolage Professional Scalppure Anti Dandruff Conditioner Removes Visible Flakes from 1st Use Enriched with Bergamot Conditioner for Men and Women Deep Scalp Treatment Cruelty Free 98g

About Product: Matrix Biolage Scalppure Antidandruff Conditioner is specially formulated to effectively remove visible flakes from the first use. Infused with bergamot, this conditioner provides a deep scalp treatment for both men and women. Plus, it is cruelty-free, so you can feel good about using it. Key Features: - Removes visible flakes - Deep scalp treatment - Infused with bergamot - Suitable for both men and women - Cruelty-free For whom: This conditioner is perfect for anyone struggling with dandruff issues. Whether you are a man or a woman, this product will help you achieve a flake-free, healthy scalp. Pros: - Effective in removing visible flakes - Provides a deep scalp treatment - Suitable for both men and women - Cruelty-free formula Cons: - Some users may find the scent of bergamot overpowering - The 98g size may not last as long for those with thicker or longer hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Effective antidandruff formula with bergamot appeals to Indian consumers.	Nielsen
Brand Strength	20	15	Matrix Biolage is a well-known brand in the Indian market.	Euromonitor
Category Momentum	20	10	Growing demand for scalp care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the Indian market segment.	GfK
Competition	10	6	Facing moderate competition from similar scalp care products in India.	IRI
Use-case Advantage	5	5	Addresses the specific need for deep scalp treatment in both men and women.	Kantar
Final Market Score	100	66/100 (3.30/5)	Matrix Biolage Scalppure Antidandruff Conditioner with Bergamot is well-positioned in the growing Indian scalp care market.

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