Beauty Garage Pure African Shea Butter Retention Treatment Conditioner 300ml

Beauty Garage Pure African Shea Butter Retention Treatment Conditioner 300ml

About Product: This Pure African Shea Butter Retention Treatment Conditioner is designed to deeply nourish and moisturize hair, leaving it silky smooth and manageable. Made with natural ingredients, this conditioner is free from harmful chemicals and is suitable for all hair types.

Key Features: - Contains pure African shea butter for intense hydration - Helps to strengthen and repair damaged hair - Leaves hair feeling soft and revitalized - Suitable for all hair types

For whom: This conditioner is perfect for those with dry, damaged, or frizzy hair who are looking for a natural and effective way to restore moisture and shine. It is also suitable for those with sensitive scalps or those looking to avoid harsh chemicals in their hair care routine.

Pros: - Deeply moisturizes and nourishes hair - Helps to repair and strengthen damaged hair - Leaves hair feeling soft and manageable - Natural ingredients and free from harmful chemicals

Cons: - Some may find the texture to be too thick - May not be suitable for those with very fine or oily hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Shea butter is a popular ingredient for conditioning treatments in India.	Nielsen
Brand Strength	20	10	Established brand reputation in the hair care market.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing moderate competition from other premium conditioner brands.	IRI
Use-case Advantage	5	5	Addresses specific hair care needs of Indian consumers.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned natural conditioner with competitive pricing in a growing market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—