Avimee Herbal Keshpallav Amla Hair Oil For Long Strong Hair With Vitamin E and Amla Seed Oil Mineral Oil Free 100 ml

Avimee Herbal Keshpallav Amla Hair Oil For Long Strong Hair With Vitamin E and Amla Seed Oil Mineral Oil Free 100 ml

Avimee Herbal Keshpallav Amla Hair Oil is a unique blend of Vitamin E and Amla Seed Oil that helps in nourishing and strengthening the hair. This hair oil is free from mineral oil, making it a natural and safe choice for your hair care routine.

Key Features: - Enriched with Vitamin E and Amla Seed Oil - Mineral oil free - Nourishes and strengthens hair - Helps in promoting long and strong hair

For whom: This hair oil is suitable for all hair types and for those looking to improve the health and appearance of their hair. It is especially beneficial for those with weak, damaged, or dull hair.

Pros: - Natural ingredients - Nourishing and strengthening properties - Promotes long and strong hair - Mineral oil free

Cons: - May have a strong herbal scent - Not suitable for those with allergies to Amla or Vitamin E

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in Amla Seed Oil and Vitamin E, meeting consumer preference for natural ingredients.	Euromonitor
Brand Strength	20	15	Established brand with positive reputation for hair care products.	Brand Equity
Category Momentum	20	10	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural hair oils in the market.	AC Nielsen
Competition	10	6	Facing moderate competition from other established natural hair oil brands.	Kantar
Use-case Advantage	5	5	Specifically formulated for long and strong hair, addressing key consumer need.	GfK
Final Market Score	100	66/100 (3.30/5)	Well-positioned natural hair oil with strong brand and competitive pricing.

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