Ashba Botanics Leave in Conditioner for Frizzy Wavy Curly Hair Hair Cream For Men Women Moisturizes Protects Nourishes Adds Shine to Dry Damaged Hair Silicone Free 200ml

Ashba Botanics Leave in Conditioner for Frizzy Wavy Curly Hair Hair Cream For Men Women Moisturizes Protects Nourishes Adds Shine to Dry Damaged Hair Silicone Free 200ml

Key Features: - 200ml leave-in conditioner ideal for frizzy, wavy, and curly hair - Moisturizes, protects, and nourishes hair - Adds shine to dry and damaged hair - Silicone-free formula
For whom: This leave-in conditioner is perfect for men and women with frizzy, wavy, or curly hair who are looking to moisturize, protect, and add shine to their locks.
Pros: - Lightweight formula that won't weigh down hair - Helps to tame frizz and define curls - Leaves hair feeling soft and manageable - Silicone-free formula is gentle on hair and scalp
Cons: - May not be suitable for those with straight hair - Some users may find the consistency too thick for their liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored for frizzy, wavy, and curly hair types, addressing common Indian hair concerns.	Brand website, Social media
Brand Strength	20	15	Established brand with positive customer reviews online.	Amazon, Flipkart
Category Momentum	20	10	Growing demand for natural hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair care products in the market.	Retail Gazette
Competition	10	6	Facing competition from established and emerging natural hair care brands in India.	India Retailing, Business Standard
Use-case Advantage	5	5	Addresses the need for moisture and shine in Indian climate conditions.	Vogue India
Final Market Score	100	66/100 (3.30/5)	Ashba Botanics Leave-In Conditioner offers a competitive solution for frizzy, wavy, and curly hair in the Indian market.

Factor	Rating (out of 5)	Notes
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