ARGATIN Keratin Repair Lasting Conditioner Sulphate free for Dry and Damaged Hair 500ml

ARGATIN Keratin Repair Lasting Conditioner Sulphate free for Dry and Damaged Hair 500ml

This ARGATIN Keratin Repair Lasting Conditioner is specially formulated for dry and damaged hair. It is sulphate-free and enriched with keratin to help repair and nourish your hair.

Key Features: - Sulphate-free formula - Enriched with keratin for hair repair - Helps nourish and strengthen hair - Leaves hair feeling soft and smooth

For whom: This conditioner is ideal for those with dry, damaged, or brittle hair in need of repair and hydration. It is suitable for all hair types and textures.

Pros: - Helps repair damaged hair - Leaves hair feeling soft and manageable - Sulphate-free formula is gentle on hair - Enriched with keratin for added strength

Cons: - May not be suitable for those with keratin allergies - Some users may find the texture too thick for their liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Keratin repair formula aligns with current consumer preferences	Nielsen
Brand Strength	20	10	Established brand reputation in hair care segment	Euromonitor
Category Momentum	20	15	Growing demand for sulfate-free conditioners in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar sulfate-free conditioners	GfK
Competition	10	6	Facing moderate competition from other sulfate-free conditioner brands	Statista
Use-case Advantage	5	5	Addresses specific needs of individuals with dry and damaged hair	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned sulfate-free conditioner with keratin repair formula in a competitive market

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—