Amway Persona Amla Hair Oil 200Ml 3

Amway Persona Amla Hair Oil 200Ml 3

Amway Persona Amla Hair Oil is a nourishing hair oil that is enriched with the goodness of amla extract. It helps in promoting healthy hair growth and strengthens the hair from root to tip.

Key Features:
1. Enriched with amla extract
2. Promotes healthy hair growth
3. Strengthens hair from root to tip
4. Nourishing formula
For whom:
This hair oil is suitable for all hair types and is especially beneficial for those looking to improve the health and strength of their hair.

Pros:
1. Nourishes and strengthens hair
2. Promotes healthy hair growth
3. Suitable for all hair types
Cons:
1. Some may find the scent of amla extract to be strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Amla is a popular ingredient for hair nourishment in India.	Beauty Magazine
Brand Strength	20	18	Amway is a trusted brand in the Indian market.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar amla hair oils in the market.	Retail Today
Competition	10	0	Intense competition in the Indian hair oil market with many established players.	MarketWatch
Use-case Advantage	5	3	Offers multiple packs which provide value for money to consumers.	Consumer Reports
Final Market Score	100	66/100 (3.30/5)	Amway Persona Amla Hair Oil 200ML - 3 Pack holds a strong position in the competitive Indian hair oil market.

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