The Body Shop Moringa Body Mist For Women 100Ml Floral

The Body Shop Moringa Body Mist For Women 100Ml Floral

The Body Shop Moringa Body Mist is a refreshing and floral-scented body spray that leaves you feeling refreshed and smelling great throughout the day.

Key Features:
- Infused with the delicate scent of Moringa flower for a long-lasting fragrance
- Alcohol-free formula is gentle on the skin
- Portable size makes it perfect for on-the-go touch-ups

For whom:
This body mist is perfect for women who enjoy floral scents and want a light, refreshing fragrance to add to their daily routine.

Pros:
- Delicate and pleasant floral scent
- Alcohol-free formula is gentle on the skin
- Portable size for easy application throughout the day

Cons:
- Scent may not be long-lasting for some users
- Some may find the floral fragrance too overpowering

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Moringa fragrance is popular among Indian consumers.	Vogue
Brand Strength	20	18	The Body Shop is a well-known brand in India.	Brand Equity
Category Momentum	20	15	Growing demand for body mists in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	ET Retail
Competition	10	10	Facing competition from other popular body mist brands.	Business Standard
Use-case Advantage	5	3	Convenient for on-the-go freshness.	Femina
Final Market Score	100	76/100 (3.80/5)	The Body Shop Moringa Body Mist is well-positioned in the growing Indian body mist market.

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