Armaf Voyage Bleu Perfume Body Spray for Men 200ML

Armaf Voyage Bleu Perfume Body Spray for Men 200ML

Armaf Voyage Bleu Men's Perfume Body Spray is a fresh and invigorating fragrance that is perfect for everyday wear. This body spray comes in a generous 200ML bottle, ensuring you have plenty of product to last you for a long time.
Key Features: - Long-lasting scent - Fresh and invigorating fragrance - Generous 200ML bottle
For whom: This perfume body spray is ideal for men who appreciate a clean and refreshing scent that will keep them feeling confident throughout the day. Whether you're heading to the office or out for a night on the town, this fragrance is sure to make a statement.
Pros: - Long-lasting scent - Versatile for day or night wear - Affordable price point - Generous bottle size
Cons: - Scent may be too strong for some individuals - Not suitable for those with sensitive skin - Packaging may be bulky for travel purposes
Overall, Armaf Voyage Bleu Men's Perfume Body Spray is a great option for men looking for a fresh and long-lasting fragrance at an affordable price point.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with Indian consumer preferences for long-lasting scents.	Kantar
Brand Strength	20	15	Armaf known for quality fragrances in India.	Euromonitor
Category Momentum	20	10	Body sprays & mists gaining popularity in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	8	Facing moderate competition from both local and international brands.	IRI
Use-case Advantage	5	3	Offers a refreshing and masculine fragrance suitable for daily use.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Armaf Voyage Bleu Men's Perfume Body Spray 200ML holds a strong position in the competitive Indian body sprays & mists market.

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