Dove Intense Repair Conditioner 175 ml With Keratin Actives to Smoothen Dry and Frizzy Hair Deep Conditions Damaged Hair for Men Women

Dove Intense Repair Conditioner 175 ml With Keratin Actives to Smoothen Dry and Frizzy Hair Deep Conditions Damaged Hair for Men Women

About Product: The Dove Intense Repair Conditioner is specifically designed to repair and nourish dry and frizzy hair. Formulated with Keratin Actives, it helps to smoothen and strengthen damaged hair, leaving it looking healthier and more manageable.

Key Features: - Contains Keratin Actives to repair and strengthen hair - Deeply conditions and moisturizes damaged hair - Helps to reduce frizz and improve manageability - Suitable for both men and women

For whom: The Dove Intense Repair Conditioner is ideal for those with dry, damaged, and frizzy hair who are looking for a solution to repair and nourish their hair. It is suitable for all hair types and can be used by both men and women.

Pros: - Smoothes and strengthens damaged hair - Helps to reduce frizz and improve manageability - Suitable for all hair types - Deeply conditions and moisturizes hair

Cons: - May not provide enough moisture for extremely dry hair - Some users may not like the scent of the conditioner

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Keratin actives and deep conditioning align well with Indian consumers' needs for hair repair.	Euromonitor
Brand Strength	20	18	Dove is a well-established brand with strong brand loyalty in India.	Brandwatch
Category Momentum	20	15	Growing demand for hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from other established brands offering similar hair repair solutions.	MarketWatch
Use-case Advantage	5	5	Addresses the common issue of dry and frizzy hair in both men and women.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Strong brand with suitable features, facing moderate competition in growing market.

Factor	Rating (out of 5)	Notes
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