Dettol Icy Cool Body Wash and Shower Gel Bottle for Men Goodness of Salicylic Acid Menthol Freshness 250ml Pack of 2

0 reviews
Smart Rank ⓘ 58/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Experience a deep cleansing with a refreshing blend of salicylic acid and menthol
  • Enjoy a cooling sensation that removes dirt, sweat, and odor effectively
  • Ideal for men seeking an invigorating body wash for a clean and revitalized skin
  • Unclog pores, reduce body odor, and feel fresh with this daily-use shower gel

Market-Based Score (India)

66/100 (3.30/5)
Decent
Dettol Icy Cool Body Wash for Men offers a competitive and appealing choice in the Indian body wash gel market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 43
Total / Avg 4.20★ 43
Consensus: 4.20★ from 43 total reviews
Rs.599.00 Rs.799.00
Best price from Amazon.in Amazon.in
Key Features
Category Body Wash
Key Ingredients Salicylic Acid, Menthol
Pack Size 250ml Pack of 2
Benefits Deep cleansing, Cooling sensation, Exfoliating
Target Audience Men of all ages
Pros Invigorating menthol freshness, Leaves skin smooth
Cons Menthol scent may be strong, Not for sensitive skin injuries
Price 400.0000
Details

Dettol Icy Cool Body Wash and Shower Gel Bottle for Men Goodness of Salicylic Acid Menthol Freshness 250ml Pack of 2


Dettol Icy Cool Body Wash and Shower Gel is specially designed for men who want to feel refreshed and rejuvenated after a long day. The formula contains the goodness of salicylic acid that helps in cleansing and exfoliating the skin, leaving it feeling smooth and invigorated.
Key Features: - Contains salicylic acid for deep cleansing - Menthol provides a cooling sensation - Helps in removing dirt and impurities - Keeps skin feeling fresh and revitalized
For whom: Men of all ages who want a deeply cleansing and refreshing shower experience will benefit from using Dettol Icy Cool Body Wash and Shower Gel.
Pros: - Invigorating menthol freshness - Deep cleansing formula - Leaves skin feeling smooth and rejuvenated Cons: - Some may find the menthol scent too strong - Not suitable for those with sensitive skin injuries

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Salicylic acid and menthol appeal to Indian consumers seeking refreshing skincare products. Euromonitor
Brand Strength 20 10 Dettol's strong brand reputation in India boosts product credibility. Brandwatch
Category Momentum 20 15 Growing demand for men's body wash gels in Indian market. Mintel
Price Positioning 20 10 Competitively priced for a pack of 2, offering value for money in the Indian market. Retail360
Competition 10 8 Facing moderate competition from other established men's body wash gel brands in India. Kantar
Use-case Advantage 5 3 Addresses specific skin concerns of men, enhancing its appeal in the Indian market. GfK
Final Market Score 100 66/100 (3.30/5) Dettol Icy Cool Body Wash for Men offers a competitive and appealing choice in the Indian body wash gel market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Salicylic acid and menthol appeal to Indian consumers seeking refreshing skincare products.
    Sources: Euromonitor
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Dettol's strong brand reputation in India boosts product credibility.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for men's body wash gels in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced for a pack of 2, offering value for money in the Indian market.
    Sources: Retail360
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other established men's body wash gel brands in India.
    Sources: Kantar
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Addresses specific skin concerns of men, enhancing its appeal in the Indian market.
    Sources: GfK
Summary
Dettol Icy Cool Body Wash for Men offers a competitive and appealing choice in the Indian body wash gel market.

Where to Buy

Amazon India
₹360.00
2-3 days · ⭐ 4.5/5
Buy
Flipkart
₹350.00
2-4 days · ⭐ 4.2/5
Buy
Reliance Fresh
₹380.00
N/A · ⭐ 4/5
-
Big Bazaar
₹370.00
N/A · ⭐ 4.2/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
360.00 2-3 days 4.5/5 Buy Now
Flipkart
350.00 2-4 days 4.2/5 Buy Now
Reliance Fresh
380.00 N/A 4/5 -
Big Bazaar
370.00 N/A 4.2/5 -

Price Comparison

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Amazon.in More Detail

Rs.599.00 Rs.799.00

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Best price
Rs.599.00 Rs.799.00