DermiCool Ice Cool Shower Gel 250ml Pack of 3

DermiCool Ice Cool Shower Gel 250ml Pack of 3

DermiCool Ice Cool Shower Gel is a refreshing and invigorating body wash that provides a cooling sensation while cleansing the skin.

Key Features: - Contains menthol and peppermint oil for a cooling effect - Helps to soothe and refresh tired skin - Leaves skin feeling clean and revitalized - Suitable for daily use

For whom: This product is ideal for those who enjoy a refreshing shower experience or for individuals who want to cool down after a workout or on a hot day.

Pros: - Provides a cooling sensation - Cleanses the skin effectively - Leaves a fresh and invigorating scent - Comes in a pack of 3 for added value Cons: - May not be suitable for those with sensitive skin - The cooling effect may be too intense for some individuals - Some users may prefer a different scent

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique cooling formula and pack size meet consumer preferences.	AC Nielsen
Brand Strength	20	18	Established brand with loyal customer base.	Brand Equity
Category Momentum	20	15	Growing demand for body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing moderate competition from other established brands.	Euromonitor
Use-case Advantage	5	5	Offers refreshing and cooling effect suitable for Indian summers.	Consumer Reports
Final Market Score	100	76/100 (3.80/5)	Strong brand with unique features positioned well in growing body wash gel market.