Dermafique Aqua Cloud Hydrating Shower Gel 250ml Body Wash for Women Men No Parabens SLS SLES with Seaweed Extracts Hyaluronic Acid Suitable for Sensitive Normal Skin Dermatologist Tested

Dermafique Aqua Cloud Hydrating Shower Gel 250ml Body Wash for Women Men No Parabens SLS SLES with Seaweed Extracts Hyaluronic Acid Suitable for Sensitive Normal Skin Dermatologist Tested

Dermafique Aqua Cloud Hydrating Shower Gel is a 250ml body wash designed for both women and men. It is free from parabens, SLS, and SLES, making it suitable for those with sensitive skin. Enriched with seaweed extracts and hyaluronic acid, this shower gel helps to hydrate and nourish the skin.

Key Features: - Free from parabens, SLS, and SLES - Contains seaweed extracts and hyaluronic acid for hydration - Suitable for sensitive to normal skin types - Dermatologist tested

For Whom: This shower gel is suitable for individuals with sensitive to normal skin who are looking for a hydrating and nourishing body wash. It is gentle on the skin and helps to maintain its natural moisture balance.

Pros: - Hydrating formula - Suitable for sensitive skin - Dermatologist tested - Refreshing fragrance

Cons: - May not lather as much as traditional shower gels - Slightly more expensive than other body wash options

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Inclusion of Seaweed Extracts and Hyaluronic Acid aligns with current consumer preferences for natural and hydrating ingredients.	Gartner, Nielsen
Brand Strength	20	18	Dermafique is a well-known brand with a strong presence in skincare products.	Brandwatch, Kantar
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in the market.	IRI, Forrester
Competition	10	8	Facing moderate competition from established brands offering similar premium body wash gels.	RetailWire, MarketWatch
Use-case Advantage	5	5	Suitable for both sensitive and normal skin, catering to a wide range of consumers.	Statista
Final Market Score	100	76/100 (3.80/5)	Dermafique Aqua Cloud Hydrating Shower Gel is well-positioned in the growing Indian premium body wash gel segment.

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