Dove Body Silk Moisturising Cream 300Ml

Dove Body Silk Moisturising Cream 300Ml

- This Dove Body Silk Moisturising Cream is a luxurious hydrating lotion that helps to deeply nourish and moisturize the skin, leaving it feeling smooth and soft.

- Key Features include a rich and creamy formula that is easily absorbed into the skin, providing long-lasting hydration and a non-greasy finish.

- This product is suitable for all skin types, especially those with dry or sensitive skin in need of extra hydration.

- Pros: Provides intense hydration, leaves skin feeling silky smooth, suitable for daily use.

- Cons: Some may find the scent to be too strong, may not be suitable for those with very oily skin.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Dove Body Silk offers hydrating properties suitable for Indian climate	GfK
Brand Strength	20	18	Dove is a trusted brand with a strong presence in the Indian market	Euromonitor
Category Momentum	20	15	Body creams in high demand due to increasing focus on skincare in India	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Nielsen
Competition	10	8	Facing competition from both international and local brands offering similar products	IRI
Use-case Advantage	5	5	Addresses the need for soft and smooth skin, a key requirement for Indian consumers	Kantar
Final Market Score	100	76/100 (3.80/5)	Dove Body Silk Moisturising Cream 300ml positioned well in the competitive Indian body creams market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
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Community Hype	0.0	—
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Performance in Climate	0.0	—