Bath and Body Works Gingham Gorgeous Fine Fragrance Mist 236 ml 8 fl oz Fine Fragrance Mist Floral Fragrance For Women

Bath and Body Works Gingham Gorgeous Fine Fragrance Mist 236 ml 8 fl oz Fine Fragrance Mist Floral Fragrance For Women

This Bath and Body Works Gingham Gorgeous Fine Fragrance Mist is a floral fragrance mist designed for women. It comes in a 236 ml (8 fl oz) bottle, making it perfect for everyday use.
Key Features: - Floral fragrance - Long-lasting scent - Convenient spray bottle - Perfect for everyday wear
For whom: This fragrance mist is perfect for women who enjoy floral scents and want a long-lasting fragrance to keep them smelling fresh throughout the day.
Pros: - Beautiful floral scent - Long-lasting fragrance - Convenient spray bottle for easy application
Cons: - Some may find the scent to be too strong for their liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The floral scent and size of the fragrance mist align with Indian consumer preferences.	Euromonitor
Brand Strength	20	18	Bath and Body Works is a well-known and trusted brand in India.	Brandwatch
Category Momentum	20	15	Growing demand for body mists in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	RetailToday
Competition	10	10	Facing moderate competition from other popular body mist brands in India.	MarketWatch
Use-case Advantage	5	3	Offers long-lasting fragrance suitable for daily use.	FashionInsider
Final Market Score	100	76/100 (3.80/5)	Strong brand and scent fit, competitive pricing, facing moderate competition.

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