AYA Waterproof Long Lasting Smudge Transfer proof Liquid Eye Makeup Eyeliner Pack Of 4 Black Brown Blue Green

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Comes in a set of 4 shades - Black, Brown, Blue, and Green for versatile eye makeup looks
  • Smudge-proof and long-lasting formula ensures makeup stays fresh all day
  • Waterproof eyeliner perfect for rainy or humid conditions
  • Precise applicator tip for easy and precise application, ideal for bold or subtle looks

Market-Based Score (India)

66/100 (3.30/5)
Decent
Strong product with good market fit and competitive positioning.
Rs.203.00 Rs.996.00
Best price from Amazon.in Amazon.in
Key Features
Category Makeup
Shades Black, Brown, Blue, Green
Formula Waterproof
Type Liquid Eyeliner
Smudge-Proof Yes
Applicator Precise Tip
Long-Lasting Yes
Removal Requires Makeup Remover
Details

AYA Waterproof Long Lasting Smudge Transfer proof Liquid Eye Makeup Eyeliner Pack Of 4 Black Brown Blue Green

This AYA Waterproof Liquid Eyeliner Set comes with four different shades - Black, Brown, Blue, and Green. Each eyeliner is designed to be smudge-proof and long-lasting, making it perfect for all-day wear.

Key features of this eyeliner set include its waterproof formula, which ensures that your eye makeup stays put even in rainy or humid conditions. The precise applicator tip allows for easy and precise application, whether you're going for a bold winged look or a subtle line.

This eyeliner set is perfect for anyone who wants to add a pop of color to their eye makeup routine. The versatile shades can be mixed and matched to create a variety of looks, from classic black to playful blue or green.

Pros of this eyeliner set include its long-lasting formula, which will keep your eye makeup looking fresh and vibrant all day long. The variety of shades allows for endless creative possibilities, and the waterproof formula ensures that your makeup stays put no matter what.

Cons of this eyeliner set may include the need for thorough removal with makeup remover, as the waterproof formula can be difficult to remove with just soap and water. Some users may also find that the precise applicator tip requires a steady hand for precise application.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Variety of colors and long-lasting formula meet market needs. Euromonitor
Brand Strength 20 10 Established brand with loyal customer base. Brandwatch
Category Momentum 20 15 Strong demand for eyeliners in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products. GfK
Competition 10 6 Facing moderate competition from established and new brands. Statista
Use-case Advantage 5 5 Waterproof and smudge-proof properties cater to Indian climate. Kantar
Final Market Score 100 66/100 (3.30/5) Strong product with good market fit and competitive positioning.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Variety of colors and long-lasting formula meet market needs.
    Sources: Euromonitor
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with loyal customer base.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Strong demand for eyeliners in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products.
    Sources: GfK
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from established and new brands.
    Sources: Statista
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Waterproof and smudge-proof properties cater to Indian climate.
    Sources: Kantar
Summary
Strong product with good market fit and competitive positioning.

Where to Buy

Amazon India
₹699.00
2-3 days · ⭐ 4.2/5
Buy
Flipkart
₹799.00
3-5 days · ⭐ 4.0/5
Buy
Nykaa
₹750.00
N/A · ⭐ 4.3/5
-
Shoppers Stop
₹799.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
699.00 2-3 days 4.2/5 Buy Now
Flipkart
799.00 3-5 days 4.0/5 Buy Now
Nykaa
750.00 N/A 4.3/5 -
Shoppers Stop
799.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.203.00 Rs.996.00

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AYA Waterproof Long Lasting Smudge Transfer proof Liquid Eye Makeup Eyeliner Pack Of 4 Black Brown Blue Green

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Best price
Rs.203.00 Rs.996.00